Nickelodeon characters have arrived on packages of Westmoreland Sales’ Greenhouse-Grown Premium Tomatoes, Greenhouse Grown Mini Cucumbers and Roma Grape Tomatoes. The plan to integrate the Nickelodeon/Viacom characters into our own marketing strategy was finalized in early February of 2009. This partnership with our team marks the New York-based network's first licensing agreement involving tomatoes and cucumbers.

Three animated Nickelodeon characters, SpongeBob SquarePants, Dora the Explorer and Diego of “Go, Diego, Go!” will be appearing on our packaging. Our company is focusing on Canadian product for this promotion, so we’re not doing any importing for it. We'll be focusing on smaller, snack-size items for the promotion,as these are better aimed at children. We're doing five or six different package and case configurations of cucumbers alone. This is only the first year, but we're already receiving positive feedback from the promotion. Look for them today in your local produce aisle.